Jessica Goldberger

Associate Professor

Agricultural and Food Systems
Department of Crop and Soil Sciences

Campus:  WSU Pullman
Office:  263 Johnson Hall
Address:  PO Box 646420
Pullman, WA 99164-6420
Phone:  509 335-8540
Fax:  509 335-8674



  • Ph.D., Sociology, University of Wisconsin-Madison, 2005
  • M.S., Rural Sociology, University of Wisconsin-Madison, 1998
  • B.A., Anthropology, McGill University, 1992

Curriculum Vitae (pdf)


  • Agriculture, Environment, and Community – AFS 336
  • Sociology of Agriculture and Food Systems – AFS 590
  • Current Research in Organic and Sustainable Agriculture – AFS 501

Research Interests 

I work in the area of sociology of agriculture and food systems. My research focuses primarily on agricultural knowledge, science, and technology. I am interested in the sources of agricultural knowledge; the adoption and diffusion of agricultural innovations; and the ways in which agricultural beliefs, choices, and practices affect community well-being, sustainability, rural quality of life, food security, and the environment. I use a diversity of investigative methods, such as mail and web surveys, interviews, focus groups, and collection of secondary data. Most of my work is conducted as part of multi-disciplinary, multi-institutional, and integrated (research, education, and outreach) teams.

My current research focuses on the following:

  • Barriers and bridges to the adoption of biodegradable plastic mulches
  • Farmer, processor, and retailer interest in U.S.-grown, organic quinoa
  • Transitions to alternative pest management practices (tree fruit, potatoes)
  • Sustainability of organic agriculture in the Pacific Northwest
  • Social, economic, and environmental impacts of farmers markets
  • Relocalization of small grains supply chains in western Washington State

Selected Publications

  • Goldberger, J.R., and N. Lehrer. Forthcoming. Biological control adoption in western U.S. orchard systems: Results from grower surveys. Biological Control.
  • Goldberger, J.R., R.E. Jones, C.A. Miles, R.W. Wallace, and D.A. Inglis. 2013. Barriers and bridges to the adoption of biodegradable plastic mulches for U.S. specialty crop production. Renewable Agriculture and Food Systems. Published online August 9, 2013.
  • Goldberger, J.R., N. Lehrer, J.F. Brunner. 2013. Adoption of organophosphate alternatives in Washington apple IPM programs: Survey evidence from pest management consultants and growers. Journal of Integrated Pest Management. 4(3):E1-E8.
  • Hills, K., J.R. Goldberger, and S.S. Jones. 2013. Commercial bakers’ views on the meaning of “local” wheat and flour in western Washington State. Journal of Agriculture, Food Systems, and Community Development. 3(4):1-20.
  • Hills, K., J.R. Goldberger, and S.S. Jones. Commercial bakers and the relocalization of wheat in western Washington State. Agriculture and Human Values 30(3):365-378.
  • Sage, J.L., and J.R. Goldberger. 2012. Decisions to direct market: Geographic influences on conventions in organic production. Applied Geography 34(1):57-65.
  • Goldberger, J.R., N. Lehrer, and J.F. Brunner. 2011. Azinphos-methyl (AZM) phase-out: Actions and attitudes of apple growers in Washington State. Renewable Agriculture and Food Systems 26(4):276-286.
  • Goldberger, J.R. 2011. Conventionalization, civic engagement, and the sustainability of organic agriculture. Journal of Rural Studies 27(3):288-296.
  • Goldberger, J.R., and J.A. Crowe. 2010. Gender inequality within the U.S. Land-Grant agricultural sciences professoriate. International Journal of Gender, Science and Technology 2(3):334-360.
  • Crowe, J.A., and J.R. Goldberger. 2009. University-industry relationships in colleges of agriculture and life sciences: The role of women faculty. Rural Sociology 74(4):498-524.
  • Price, C., L. Carpenter-Boggs, and J.R. Goldberger. 2009. On-farm mortality composting in Washington State: Outreach and producer survey. Journal of Extension 47(6).
  • Dawson, J.A., and J.R. Goldberger. 2008. Assessing farmer interest in participatory plant breeding: Who wants to work with scientists? Renewable Agriculture and Food Systems 23(3):177-187.
  • Goldberger, J.R. 2008. Diffusion and adoption of non-certified organic agriculture: A case study from semi-arid Makueni District, Kenya. Journal of Sustainable Agriculture 32(4):531-564.
  • Goldberger, J.R. 2008. Non-governmental organizations, strategic bridge building, and the ‘scientization’ of organic agriculture in Kenya. Agriculture and Human Values 25(2):271-289.