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Successful Wheat Production and Marketing Strategies

Part III. Successful Wheat Production and Marketing Strategies

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Growers’ perceptions of the importance of various factors in their efforts to make their wheat farm operations more successful.
Extremely important
(%)
Mostly important
(%)
Slightly important
(%)
Not important
(%)
Ensuring high yields 87.3 11.7 1.0 0.0
Lowering input costs 82.6 15.9 1.5 0.0
Increasing the number of buyers and markets for wheat 80.5 15.1 4.0 0.4
Developing alternative uses for wheat (e.g., bioenergy, industrial products) 56.5 30.0 11.9 1.5
Preventing pest resistance 51.2 42.6 5.6 0.6
Rebuilding regional storage and transportation networks 32.1 35.0 27.6 5.3
Increasing uniformity in the field 31.4 44.8 22.4 1.4
Promoting genetic diversity in wheat varieties 27.6 50.4 20.0 2.0
Emphasizing environmental conservation 26.2 45.4 25.4 3.0

Growers’ opinions about the future of wheat production in Eastern Washington.
Strongly
agree
(%)
Somewhat
agree
(%)
Somewhat
disagree
(%)
Strongly
disagree
(%)
Specific wheat varieties should be grown only in appropriate geographic areas dues to quality concerns 26.8 57.8 13.1 2.3
All wheat varieties should meet minimum quality standards for seed to be sold in the state 61.5 31.3 6.5 0.7
Old wheat varieties should be taken off the market when new ones replace them 3.8 31.6 47.1 17.5
University plant breeding programs are a necessary component of a sustainable farm economy 79.5 19.4 0.9 0.2
Government supported agricultural programs should be targeted to benefit small and medium sized farms 42.8 34.8 16.5 5.9
Publicly funded agricultural research and extension should be expanded 49.5 45.6 4.5 0.4
Research and consultation by private agribusiness firms can replace most of the work done by university research and extension 1.1 14.2 48.3 36.4

Growers’ interest in various types of wheat marketing strategies.
Extremely
interested
(%)
Mostly
interested
(%)
Slightly
interested
(%)
Not
interested
(%)
Increased emphasis on delivering high quality clean wheat to domestic and overseas buyers, with premiums for growers who deliver above standards 68.1 26.6 4.3 0.9
Niche marketing of high-value wheat varieties or products 32.8 40.0 23.0 4.2
Rebuilding regional infrastructure for more local control of processing, distribution and marketing 24.2 47.9 24.0 3.8
Marketing club that pools specific varieties to sell directly to end users 21.5 44.7 27.9 5.9
Maintain current commodity system 16.2 51.7 27.5 4.6

Growers’ perceptions of how much the following challenges negatively affected their farm operations during 2003 – 2005.
Highly
affected
(%)
Somewhat
affected
(%)
Hardly
affected
(%)
Not
affected
(%)
Low commodity prices 93.7 4.6 1.1 0.6
High input costs 88.9 9.8 0.8 0.6
Limited market opportunities 47.9 39.6 9.5 3.0
Federal agricultural policy and regulations 34.7 45.8 14.3 5.2
Too few companies buying commodities 32.1 45.7 17.2 4.9
Declining number of family farms 18.8 30.6 29.8 20.8
Declining population in small towns 15.6 27.3 31.6 25.6
Amount of land in CRP 9.7 22.8 34.3 33.2
WSU research not focused on farmer needs 9.0 37.7 35.1 18.2
Too few machinery dealers in my area 4.5 28.6 36.2 30.7
Too few input suppliers in my area 4.2 23.7 37.0 35.1
Access to loans 3.4 14.7 34.7 47.2

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