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Marketing Practices

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MARKETING PRACTICES

Did you use the following marketing channels for your certified organic products in 2007?

Direct-to-Consumer Marketing Channels Yes (%) No (%)
Farmers’ market 29.6 70.4
Roadside stand or farm store 21.3 78.7
Other farmers 19.6 80.4
Website or catalog 17.4 82.6
CSA or other subscription service 17.3 82.7
Festival or fair 11.3 88.7
U-pick operation 10.1 89.9
Direct-to-Retail Marketing Channels Yes (%) No (%)
Natural food store or food cooperative 34.4 65.6
Restaurants 23.3 76.7
Conventional supermarket 19.7 80.3
Schools, hospitals, or other institutions 6.1 93.9
Nurseries 1.7 98.3
Wholesale Marketing Channels Yes (%) No (%)
Processor, miller, or packer 27.0 73.0
Natural food store chain buyer 23.3 76.7
Distributor or handler 22.8 77.2
Independent broker 19.7 80.3
Conventional supermarket chain buyer 17.5 82.5
Grower cooperative 16.5 83.5
Seed company 7.0 93.0
Private grain elevator 3.8 96.2
Livestock feed company 3.5 96.5
Institutional food service 3.5 96.5

In 2007, what percentage of your certified organic products was marketed to consumers living in each of the following geographic areas?

Geographic Areas % of Certified Organic Products
In your county 30.6
In neighboring counties 10.4
Elsewhere in Washington 14.9
In the United States (outside Washington) 19.3
Outside the United States 2.3
Unknown or handled through intermediary 22.5
Nonresponses = 36

Did your farm offer agritourism activities in 2007? (Agritourism is tourism based on attracting visitors to farm operations. Agritourism includes farm stays, harvest festivals, farm tours, educational workshops, corn mazes, and related activities.)

Yes (%) No (%)
Agritourism 21.1 78.9
Nonresponses = 5

In 2007, did you make any value-added products from your certified organic products, either on or off your farm prior to sale? (Value-added products are packaged or processed products, such as canned vegetables, salad mixes, cheese, butter, cider, wine, beer, dried herbs, bread, packaged meat, livestock feed rations, etc.)

Yes (%) No (%)
Value-added production 26.1 73.9
Nonresponses = 7

In 2007, what percentage of your certified organic products were you able to sell at an organic price premium? (An organic price premium is a price greater than that of the same or similar conventionally-grown product.)

% of Certified Organic Products Sold at Organic Premium Frequency %
100% of products sold 181 52.3
76-99% of products sold 74 21.4
51-75% of products sold 32 9.2
26-50% of products sold 13 3.8
1-25% of products sold 26 7.5
0% of products sold 20 5.8
TOTAL 346 100.0
Nonresponses = 10

In 2007, what percentage of your total farm sales was derived from the sale of certified organic products (including value-added products made from your certified organic products)?

% of Total Farm Sales from Sale of Certified Organic Products Frequency %
100% of total farm sales 155 44.4
76-99% of total farm sales 59 16.9
51-75% of total farm sales 24 6.9
26-50% of total farm sales 20 5.7
1-25% of total farm sales 80 22.9
0% of total farm sales 11 3.2
TOTAL 349 100.0
Nonresponses = 7

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